Baby Bee Gear Logo
Baby Bee Gear specializes in baby products, mostly made of cloth and silicone. Their target audience are younger parents with particular attention on the male audience.
I did a lot of sketching for this logo, and ultimately landed on the idea you see before you. I wanted "Baby Bee" to be the focus, as "Gear" can be replaced with their website or slogan. The client also loved the idea of a baby bee, so I incorporated a cute bee into the "B" of baby, which also can stand alone as an icon.