Paul Holton Racing T-Shirt
Paul Holton is a young, up-and-coming, professional racing driver. He currently competes in the Pirelli World Challenge driving for Compass360 Racing driving an Audi S3.
This client was requesting designs for merchandising apparel. They wanted to incorporate the race car, the driver’s name, and racing number within the design. The client also expressed that they did not want an overly complex design.
Being a car guy, this was an extremely fun project for me. With the client not wanting an overly complex design, I immediately started experimenting with retro and old school racing design concepts. This was a different approach from what other designers were working with on this project. Therefore, I believe, that is why my design was selected as a finalist.